Zaha Hadid was chosen as the 2004 Laurate, which made her the first woman to win the Pritzker Architecture Prize.
I wanted to create typographic pieces that that reflects her architecture through her philosophy rather than imitating her style of design. I achieved this by researching her methods and style, studying previous projects that she has done, as well as the testimonies of her peers, teachers, and other architects. I came to the conclusion that Hadid not only works with the physical materials of architecture, but places an emphasis on space. She focuses on allowing things – people, space, air – in and through the buildings breaking the rigidity of traditional builds. I translated that into this piece by focusing on porosity, the flow of white space, as well as breaking the rigidity of space through the pieces I designed which consists of info cards, a modular poster, and an accordion book.
Cards 5″ x 6″
In this piece, I use the concept of flowing white space and porosity. When going through the cards, there are moments where there are huge empty blocks that refer the user to another card. Initially, it seems to be just empty space, but it is a space that carries meaning and is porous as the meaning travels through multiple cards.
This piece also introduces the grid system that I use throughout the materials. The grid is naturally rigid, so to break this rigidity, I open up the grids to allow white space to flow.
Modular Poster 30″ x 25″ (Together)
Here, I created a modular poster. I incorporated Zaha Hadid’s philosophy here of breaking the rigidity of space. This poster comes in three pieces with designs on both the front and back which allows the pages to shuffle, but they are designed in a way where the meaning and design still makes sense in whatever variation they are organized in.